TOWNSEND, Tenn., Oct. 7, 2020 – In honor of the largest North American gathering of classic Ford Broncos, Ford revealed a Bronco Overland concept to kick off this year’s Bronco Super Celebration East in Townsend, Tenn.
Based on the all-new Bronco four-door model, the concept will be on display at the annual off-road event alongside the all-new Bronco two-door and Bronco Sport 4×4 models to give fans a chance to see the only domestic all-4×4 family of off-road SUVs in the metal.
With personalization and factory-backed accessories essential to Ford’s all-new outdoor brand, the Bronco Overland concept showcases how the all-new Bronco two-door, four-door and Sport models are designed to help redefine the next generation of off-road vehicles.
Based on a 2021 Bronco four-door SUV Badlands™ series painted in Area 51 color scheme, the concept is fully equipped inside and out to take adventurers farther into the wild. It features the High-Performance Off-road Stability Suspension (H.O.S.S.) System with Bilstein® position-sensitive dampers, 2.3-liter EcoBoost® engine with class-exclusive 7-speed manual transmission, with 17-inch Fifteen52™ Turbomatic heavy-duty wheels in asphalt black and 35-inch BFGoodrich® LT315/70R-17 mud-terrain KM3 tires for better off-road traction.
Up front, the Bronco Overlander concept features a Ford Performance by WARN® winch mounted to a Ford Performance modular steel bumper to help adventurers negotiate tough, rocky terrain. A heavy-duty two-person tent from Yakima™ and a factory roof rack are mounted to the roof rails with a 1×40 RIGID™ rack-mounted light bar and six additional RIGID POD lights in a 360 configuration for improved lighting all around. A tall CB antenna is mounted to the rear bumper.
The rear is setup to be the center of basecamp and includes an ARB refrigerator, cooking kit and stove mounted to a cargo management system. The refrigerator has a slide-out tray for easy access, while a tailgate table and chairs complete the campsite. The rear quarter window glass has rigid panels with MOLLE grids mounted inside for additional rear cargo area storage.
To learn more about Bronco and Bronco Sport, go to Ford.com/Bronco.
With personalization and factory-backed accessories essential to Ford’s all-new outdoor brand, the Bronco Overland concept showcases how the all-new Bronco two-door, four-door and Sport models are designed to help redefine the next generation of off-road vehicles.
About The Author
Growing up, my father always believed that every family needed a truck—there’s just something about having a vehicle capable of hauling anything at a moment’s notice. That philosophy stuck with me, and it’s been the foundation of my lifelong passion for Ford trucks.
While I’m best known for my work with Ford Rangers, I’ve owned a wide variety of Ford trucks over the years—including F-150s, F-250s, F-350s, and even larger rigs like the Ford Excursion, Ford Expedition, and a 1982 Ford Econoline Sportsmobile camper van. I’ve used these vehicles for everything from family transportation to towing car trailers and campers, and each one has fueled my love for Ford’s versatility and durability.
I especially enjoy the styling of 1970s and 1980s Ford trucks—the bold designs, rugged presence, and classic charm are timeless. Sharing my passion for Ford trucks, vans, and SUVs with other enthusiasts online brings me a great deal of joy, and it’s why I created Blue Oval Trucks.
This website is dedicated to helping Ford truck enthusiasts explore, learn about, and celebrate these incredible vehicles. While I share my expertise and experiences here, Blue Oval Trucks is an independent enthusiast site and is not affiliated with Ford Motor Company.
